Par Health Brand: A Bold New Look and Identity
Team & CultureWe believe great healthcare is built on getting the essentials right.
As a leading manufacturer of generic medicines, active pharmaceutical ingredients (APIs), and sterile injectables, Par Health is committed to delivering proven medicines in moments of need—without compromise.
Par Health’s new name, tagline, and website reflect who we are.
A Name That Embodies Precision and Purpose
Par Health represents a commitment to precision and purpose. “Par” signals a standard-setting approach to quality and compliance. “Health” emphasizes our higher purpose of helping people move toward better health.
Our tagline, Elevating the Essentials, reflects the higher standard we live by. Across every site and team, our people lead with integrity and pride—driven by a culture of safety, accountability, and continuous improvement, with patients at the heart of everything we do.
A Brand That Reflects Us
Our design system is inspired by the rhythm of care—connecting precision and purpose to the human experience of health. It highlights the essential role we play every day, delivering trusted medicines that make a difference for patients and families. A neutral color palette conveys simplicity and practicality, while vibrant orange reflects the energy and spirit of our people. People-focused imagery brings empathy and connection to the forefront, anchoring our brand in the real-world rhythms of healthcare.
